Dog Food for Smart Dog Owners

Smarter recipes, better ingredients & gently cooked for maximum nutrition.

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Dog Food for Smart Dog Owners

Smarter recipes, better ingredients & gently cooked for maximum nutrition.

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feefo-reviews
healthy dog food

What customers tell us

0%

reported improvement in digestion

0%

say body condition improves

0%

report skin & coat improvements

0%

of fussy dogs prefer our food

The dog food known to dogkind!

The secret to creating a great food, for humans or dogs, is to make it with love.  All our foods are designed by experts and crafted from the best locally sourced ingredients.  That sounds great right?

We go one step further.  Most of our doggy diets are cooked gently to provide the benefits your dog deserves.

  • Much easier to digest

  • Higher nutrient bio-availability

  • More enjoyment due to better flavours & smells

More than our food alone

ETHICAL DOG FOOD

We're doing our part.  Compostable packaging, no animal testing, and ethically sourced ingredients.  No palm oil in our foods!

SUPER CONVENIENT DELIVERY

Free UK delivery on orders above £30 from DPD.  They can leave your order safe if you're out, and give you a 1hr delivery slot.

NEVER RUN OUT AGAIN

We can automatically replenish your supply when you need it. Simply place an order as normal and select your 'subscription plan' during checkout.

99% of customers give us

We're pretty sure we get the best reviews in the business!  If you're looking for a dog food described as being "great in every way", "fantastic", "always brilliant" or "by far the best food for my dog", then you might want to give us a try!

Most recipes

Dog food that gives them a in their step!

We often hear about how happy and healthy the dogs using our foods are, but it is great to see them in action!  This video was submitted by one of our customers as an example.

All of our diets were created to provide the best nutrition possible at affordable prices.  Everything has been locally sourced, and gently cooked in the UK.

The results are obvious - happier healthier dogs!

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