Start Them Strong Chicken & Rice Gentle Puppy Food

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"fantastic food" & "wonderful product"

Puppies need a good gentle puppy food to develop correctly which is the sole reason we’ve worked so hard to perfect our natural chicken & rice puppy food.  It’s suitable for puppies between 8 weeks and 1 year.  Start their development the right way without artificial ingredients, colourings or preservatives.  Great for developing digestion, and includes extra bone/joint support to help with their growth.


We have temporarily paused sales of single 2kg bags as DPD delivery costs make these cost prohibitive to dispatch.

We now sell 2kg bags in multiples of 2 and these can be ordered above as our 4kg option.

Want to mix and match flavours? Create your own bundles here.


It goes without saying but the first step to creating a dog's perfect diet is to make it exceedingly tasty!  That's how you feed their soul aswell as feed their nutrition requirements.

This recipe has been painstakingly composed by a varied selection of industry experts to create a food that that will keep them healthy.

  • Protected: Order – July 22, 2022 @ 12:49 AM


  • Protected: Order – July 27, 2022 @ 09:36 PM

    No artificial additives

  • Protected: Order – August 4, 2022 @ 04:29 PM

    Gentle on digestion

Prebiotics added to aid digestion

Prebiotics FOS and MOS work well to increase the overall health of digestive systems.

Cooked gently to retain nutrients

Gently extruded at lower temperature ensure more nutrient retention.

Created by UK vets & food scientists

A huge array of industry experts craft all our healthy diets.

Made from human quality produce

Great quality, fully traceable ingredients chosen with nothing other than love!


All puppies need some very specific nutrients in their diet to develop properly which is why we’ve dedicated so much time to creating the perfect natural puppy food.

Don’t think for a second that we’ve neglected the taste as even the fussiest puppies love it.  Our gentle puppy food is made from chicken & rice and is adored by all puppies.

Key ingredients


Chicken Dried (30%), Rice (19%), Maize (18%), Oats, Poultry Fat, Beet Pulp, Fish Dried, Chicken Gravy, Linseeds, Egg Powder, Brewers Yeast, Salmon Oil, Minerals and Vitamins, Yucca extract, glucosamine, MSM, chondroitin, minerals and vitamins.


Protein 30%, Oil 13%, Fibre 4%, Ash 9.2%

Nutritional Additives per kg:

Vitamins: Vitamin A (as retinyl acetate) 26,760 IU/kg, Vitamin D3 (as cholecalciferol) 1,800 IU/kg; Trace Elements: Zinc Chelate of Amino Acids Hydrate 356 mg/kg, Zinc Sulphate Monohydrate 296 mg/kg (Total Zinc 160mg/kg), Ferrous Sulphate Monohydrate 321 mg/kg, Ferrous Chelate of Amino Acids Hydrate 21 mg/kg (Total Iron 99 mg/kg), Manganous Sulphate Monohydrate 117 mg/kg (Manganese 37 mg/kg), Cupric Chelate of Amino Acids Hydrate 53 mg/kg, Cupric Sulphate Pentahydrate 42 mg/kg (Total Copper 16 mg/kg), Calcium Iodate Anhydrous 1.64 mg/kg (Iodine 1 mg/kg), Sodium Selenite 0.53 mg/kg (Selenium 0.24 mg/kg)

Calorific value:

376.8kcal/100g; Omega 6 – 2.77%; Omega 3 – 0.82%; Omega 6:3 ratio – 3.38%

Down for maintenance.  Back soon.
A full feeding guide is available on the rear of our bags.  If you have any questions don't hesitate to get in touch.


Introducing our Start Them Strong Chicken & Rice Gentle Puppy Food, a wholesome and delicious meal designed to nourish your growing puppy with all the essential nutrients they need during this crucial developmental stage. This recipe combines tender chicken and easily digestible rice to create a well-rounded meal that’s gentle on your puppy’s sensitive stomach. We understand the importance of laying a strong foundation for your furry friend’s lifelong health and happiness. Our Start Them Strong Chicken & Rice Puppy Food is formulated with high-quality ingredients that cater to your puppy’s unique nutritional requirements, promoting robust growth, strong bones, a healthy immune system, and a beautiful coat. With each satisfying bite, your precious pup will receive the vital nourishment they need to thrive and grow into a healthy, happy adult.

Our Start Them Strong Chicken & Rice Puppy Food offers a delightful array of benefits through its carefully chosen ingredients: chicken, rice, beet pulp, linseeds, brewer’s yeast, salmon oil, glucosamine, MSM, and chondroitin. This delicious and nutritious blend not only pleases your puppy’s palate but also provides essential nutrients that support their growth, health, and well-being.

Chicken, a high-quality protein source, is crucial for your puppy’s muscle development and growth, providing essential amino acids to ensure optimal health.

Rice, a highly digestible carbohydrate, is gentle on your puppy’s sensitive stomach and provides long-lasting energy to keep them active and playful throughout the day.

Beet pulp, a valuable source of dietary fiber, supports healthy digestion and promotes optimal nutrient absorption, ensuring your puppy’s gastrointestinal system functions smoothly.

Linseeds, rich in omega-3 and omega-6 fatty acids, help maintain healthy skin and a shiny coat while offering anti-inflammatory properties that support joint health and overall well-being.

Brewer’s yeast is packed with B vitamins and minerals, such as selenium and chromium, which bolster your puppy’s immune system, support healthy skin and coat, and maintain proper liver function.

Salmon oil, an excellent source of omega-3 fatty acids, aids in brain and eye development, reduces inflammation, and contributes to a lustrous coat and healthy skin.

Glucosamine, MSM, and chondroitin work together to support your growing puppy’s joint health and mobility. These essential compounds help maintain cartilage integrity, reduce inflammation, and promote overall joint flexibility, setting the stage for a lifetime of healthy movement.

With the harmonious blend of these nutrient-dense ingredients, our gentle Start Them Strong Chicken & Rice Puppy Food offers a well-rounded meal that not only satisfies your puppy’s taste buds but also addresses their specific nutritional needs, ensuring they develop into a healthy, vibrant adult dog.

Start Them Strong Chicken & Rice Gentle Puppy Food is specially formulated to cater to the unique nutritional requirements of all puppy breeds, whether small, medium, or large. We understand that each breed comes with its own set of characteristics and developmental milestones, so we’ve created a versatile recipe that meets the diverse needs of puppies from various backgrounds.

The carefully balanced blend of high-quality proteins, digestible carbohydrates, essential fatty acids, vitamins, and minerals in our puppy food ensures that every breed receives the necessary nutrients to support their growth and development. From promoting robust muscle growth and strong bones to nourishing healthy skin and a shiny coat, our Start Them Strong Chicken & Rice Gentle Puppy Food provides the essential building blocks for your puppy’s lifelong health and happiness.

Additionally, the gentle and easily digestible ingredients in our recipe make it an ideal choice for puppies with sensitive stomachs or digestive issues, regardless of their breed. By offering a well-rounded meal that meets the nutritional needs of all puppy breeds, we ensure that your precious pup gets the best start in life, setting the stage for a future filled with vitality and well-being.

Absolutely not and we never ever will! 

Artificial additives have been linked to many health issues with dogs and we strongly disagree with their use.  Instead, we preserve our foods with natural rosemary extract.


report happier meal times



Cooked gently to retain nutrients
Recipes designed to aid gut health
Formulated by food scientists for maximum health benefit
Fully hypoallergenic
Rigourous quality standards. We've never had to recall foods
No artificial flavourings, preservatives or colourings
Sustainably sourced fully traceable ingredients
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