Start Them Strong Puppy Food

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"fantastic food" & "wonderful product"


Puppies need a good diet to develop correctly which is the sole reason we’ve worked so hard to perfect our natural premium puppy food.  It’s suitable for puppies between 8 weeks and 1 year.  Start their development the right way without artificial ingredients, colourings or preservatives.  Great for developing digestion, and includes extra bone/joint support to help with their growth.

Orders placed before 2PM are processed that day!



Smart Ingredients for a Healthy Life

More Information

All puppies need some very specific nutrients in their diet to develop properly which is why we’ve dedicated so much time to creating the perfect natural puppy food.

Don’t think for a second that we’ve neglected the taste as even the fussiest puppies love it.

Nothing Naughty, Just Goodness

We’ve aimed to be better than many of the other dog food brands available to buy which is why we strictly monitor what goes in to our food. We don’t use any artificial colourings, preservatives or flavourings because we strongly believe that this has an overwhelming impact on the long term health of your best friend.

Great Taste Dogs Salivate Over

You may think we’re going on about this a bit, but this food is loved by dogs.  Our customers consistently report that their dogs have never enjoyed dinner time so much.  Our ingredients are hand chosen for taste, as well as the nutritional benefits provided.

100% Hypoallergenic

It is totally hypoallergenic meaning that you don't have to worry about negative reactions.  Everything is hand chosen to be gentle on digestion, work well with sensitive dogs, and help them reach their health potential.

Provides Everything They Need

This has been designed by nutritionists and vets to be a complete food for long term health and happiness.  Everything added is there for a reason.  Stop worrying about whether their food is actually a good choice for them!

Healthier Skin & Coat Guarantee

The inclusion of the fantastic four: Zinc, Biotin, Omega 3 & 6 Fatty Acids help maintain healthy skin and coat in dogs. Our customers notice a superb healthy shine like never before!

Smaller, Less Smelly Poos

Who likes cleaning up after their dog? We don’t.  Since we use highly digestible quality ingredients the food is easily digested.  Ingredients are chosen to be sensitive on digestion to help things process gently and efficiently.

Product Reviews

Most helpful


A 8 week old black Labrador has joined our family and when we got him home he would not eat his meals I trawled the internet for food and came across this site read the reviews and decided to give it a try ordered the puppy food and it came next day put him straight on it and he loves it had him at vets for injections and he had gained 2kg in 2 weeks he is thriving on the food always licks his bowl clean his waste is smaller and am able to pick it up I am well pleased with the food and would recommend it in a heartbeat.


We give Nala our Jack Russell your brand of dog food. It suits her and she loves it. She is so full of energy. She even eats it all after she’s had treats.


My young Whippet cross puppy was slightly smaller than my domestic cat, would gobble her food down in one, often had a grumbling tummy & frequently produced really stinky, sloppy poops. So, I decided to try her with this food. The kibble is a good size for smaller mouths & from her first mouthful, she looked to be enjoying her new diet!! The ‘nasty poop’ cleared-up within 48hrs!! Plus, after a few days, she stopped gobbling down her meals and began eating far more slowly, still consuming every last morsel in her bowl.


Chicken Dried (30%), Rice (19%), Maize (18%), Oats, Poultry Fat, Beet Pulp, Fish Dried, Chicken Gravy, Linseeds, Egg Powder, Brewers Yeast, Salmon Oil, Minerals and Vitamins, Yucca extract, glucosamine, MSM, chondroitin, minerals and vitamins.


Protein 30%, Oil 13%, Fibre 4%, Ash 9.2%

Nutritional Additives per kg:

Vitamins: Vitamin A (as retinyl acetate) 26,760 IU/kg, Vitamin D3 (as cholecalciferol) 1,800 IU/kg; Trace Elements: Zinc Chelate of Amino Acids Hydrate 356 mg/kg, Zinc Sulphate Monohydrate 296 mg/kg (Total Zinc 160mg/kg), Ferrous Sulphate Monohydrate 321 mg/kg, Ferrous Chelate of Amino Acids Hydrate 21 mg/kg (Total Iron 99 mg/kg), Manganous Sulphate Monohydrate 117 mg/kg (Manganese 37 mg/kg), Cupric Chelate of Amino Acids Hydrate 53 mg/kg, Cupric Sulphate Pentahydrate 42 mg/kg (Total Copper 16 mg/kg), Calcium Iodate Anhydrous 1.64 mg/kg (Iodine 1 mg/kg), Sodium Selenite 0.53 mg/kg (Selenium 0.24 mg/kg)

Calorific value:

376.8kcal/100g; Omega 6 – 2.77%; Omega 3 – 0.82%; Omega 6:3 ratio – 3.38%

We suggest introducing our diet gradually over the first 7 days to give their digestion time to normalise.  Start by mixing 25% of Growling Tums with your dog's old food, and gradually increase the proportion over the next 7 days.

As a treat you can add a little warm water to the food to release the aromas, but this isn't a requirement. Always have a supply of fresh water readily available for your dog whilst eating.

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